Our values — in triplicate

The Gary way.

The rules of doing right by people didn’t change when insurance moved online. Most of the industry just stopped reading them. We wrote ours down, taped them to the wall, and built the whole thing around six of them.

SIX RULES. ZERO PDFS. ONE GARY.

Gary's shopfront from across the street
Head office. Also the only office.archive
Gary at his desk, arms folded
The man himself.— G.
House rules
Memo — to whoever’s readingre: the whole idea

G’day,

Insurance used to come with a person. You rang the office, said your name, and things got sorted. Somewhere between then and now the person became a portal, the portal became a PDF, and the PDF became a hold queue.

We kept the person and binned the rest. The software does the paperwork. The people do the caring. Quotes come from multiple insurers, prices arrive whole, and when something goes wrong you call us — not the other way round a week too late.

That’s the whole idea. The rest of this page is detail.

Gary.Signed, sorted

FILED UNDER: OBVIOUS, BUT WORTH SAYING

You’re a name here, not a policy number.

The house rules

Six rules.
Taped to the wall.

Every one of these predates the internet, and every one of them survived it. They’re how the old Gary kept customers for decades — and exactly how this one intends to.

RULE 011

Answer the phone.


The website is for speed. For everything else there are people, and when you reach us, a person answers. Nobody has ever bonded with a hold queue.

RULE 022

Plain English or it doesn’t ship.


If a sentence needs a glossary, we rewrite the sentence. You should be able to understand what you’re buying on the first read, before you pay for it.

Gary answering the phone
Rule 01, in practice.ext. 2
RULE 033

Show the price, whole.


The premium you see is the premium you pay. How we’re paid is disclosed in writing, not buried — the same numbers you’d find if you went digging.

RULE 044

Compare, don’t push.


Multiple insurers, side by side, with what businesses like yours commonly choose. The decision stays yours — that’s not a disclaimer, it’s the point.

The office desk with typewriter and folders
Where rule 06 happens.daily
RULE 055

Claims are the job.


A policy is a promise, and a claim is the moment it’s kept. You call us, we chase the insurer, and you hear from us before you have to ask.

RULE 066

No paperwork homework.


One form, once. If we already know something, we never ask you to type it again. The filing cabinet is our problem now.

*EVERYONE HERE IS GARY. LEGALLY, SOME OF US HAVE OTHER NAMES.

From the archive

The album, annotated.

SOME OF THESE ARE RE-ENACTMENTS. THE VALUES AREN’T.

The original office, early morning
The office. We kept the plant.archive
The shopfront from across the street
The shopfront. The awning stays.archive
Gary holding the office door open
Door’s open. Always was.reception
A handshake across the desk
How deals closed. Still how.sorted
A stack of carbon-copy forms
Form 27B. Retired, unmourned.superseded
The rotary phone and a cup of tea
ext. 1 — still answered.ext. 1

☎ The line is never engaged

Gary’s ready
when you are.

One form, multiple insurers, cover the same day. The kettle’s on.

GOGARY.COM.AU — OPEN WHENEVER YOU ARE
Gary's rotary phone, still on the desk
Still works. Rarely needed.ext. 1